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'Grenade' wins Gold Axis

The winner of four Gold Axis Awards,  including best TV single commercial, this campaign "Grenade" for Rodney District Council represents the explosive impact of a head on collision. Engineers worked out that two cars colliding at 125km/h had the equivalent force of 10 grenades. Explosives were packed in front of the car, and the moment after detonation was captured in this commercial spot.

“All of the car objects are directly from that explosion,” says Luke Chess, creative director. “We’ve added some personal items to reflect that in a crash there would be people in the car.”

The Grenade campaign was developed at Saatchi & Saatchi NZ. Filming was by Flying Fish director Luke Savage with producer Anna Stuart and DOP Andrew Stroud, The TVC was finished here at Images & Sound by Baselight colourist Paul Lear, Flame artist Brenton Cumberpatch and post producer Lucy Rei.
 
 
 
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